Introducing Creator Management Tools: A Way For Agencies To Manage Creators At Scale

Today we’re announcing the launch of Creator Management Tools in Meta Business Suite. This centralized tool is designed to help agencies and creators manage their relationships on Facebook by connecting their accounts and granting access to assets and information.

Many creators depend on agencies to manage their accounts across various platforms, allowing them to focus on what they do best: creating content. We recognize that tools can streamline the engagement between creators and agencies on Facebook, helping agencies efficiently manage creators at scale.

Why should you care?

If you’re an agency that manages a large number of content creators, Creator Management Tools can help you scale your daily operations:

• Easy creator management. The tool offers a simple way for agencies to connect with creators' accounts, significantly reducing the time spent onboarding and offboarding managed creators. Agencies only need to request the permission necessary to manage the creator’s page, and the creator can accept these requests with one click. This guides creators through the process of connecting assets on the Facebook platform.
• Optimized payout process. Direct a creator’s page earnings to your agency payout account and consolidate it outside of Facebook in accordance with your contractual agreements.
• Increased security. Mitigate risks such as account loss by establishing a direct account connection between the agency and creator, eliminating the need for credential sharing.

Creator Management Tools (for agencies) comes with a wide range of functionalities:

• Permission management: Search creator pages and send them a request to link their assets to your business.
• Access management: Manage permissions at the creator page level by assigning only necessary permissions to each content manager.
• Revenue linking: Send a request to creators to link your payment account to specific monetization products (Video ads breaks, Live video stars, Fan Subscriptions, Ads on Facebook Reels). The income generated will be directed to the agency’s payout account, allowing for consolidation of payment outside of Facebook in line with your contractual agreements.
• Import existing connections: Migrate existing shared assets from Business Manager into Creator Management Tools.
• Terminate ongoing relationships: Request a termination of an existing relationship with the creator.
• Earnings insights: Gain insights into a creator’s page earnings to help shape content strategies.

Creators will have access to Agency Management Tools to review incoming requests and to manage or terminate existing relationships with an agency.