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December 12, 2023
Performance Talks: CMO Corner with PepsiCo’s Katie Haniffy
Performance Talks: CMO Corner is a video series where we speak with some of the world's most distinguished marketers on all things strategy, performance and leadership.
In this edition of CMO Corner, Meta’s VP, Global Marketing Solutions, Eva Press sits down with Katie Haniffy, the Head of Media Strategy and Investment at PepsiCo, to discuss the role measurement plays in driving advertising performance.
In the interview, Katie touches on:
- PepsiCo’s approach to measurement and how this has changed over the years
- How PepsiCo’s view on measurement compares to other companies in the industry
- Where measurement is going next and the top trend she is eyeing going into 2024
Watch the video to hear the full conversation between Eva and Katie.
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