Tune in to Meta’s IAB NewFronts event on May 2

Meta returns to IAB NewFronts for the third year in a row, showcasing its dynamic suite of AI-powered solutions and hosting inspiring conversations about the power of Reels and short-form video. IAB NewFronts (April 29 - May 2) is a capstone event that brings together celebrities, brands, creators, agencies and media buyers for a look at the latest cutting-edge digital video content and marketplace innovation.

In an action-packed hour, Meta will share the stage with iconic brands and industry leaders to present a vision of the future of digital content, and lead discussions on how to harness the power of Reels and creators to drive business results across objectives. Under the theme “Forward, Faster,” Meta, including executives Alvin Bowles, VP of the Global Business Group at Meta, and Adam Mosseri, Head of Instagram, will bring together its valuable AI system, unprecedented reach, and robust creator ecosystem.

Programming will follow a late night talk show format, accompanied by a live band and hosted by the talented Emmy-award winning Melinda Davenport.

Meta’s programming will feature panel discussions with industry leading brands, agencies and creators. Content will include a conversation led by Bianca Bradford, Meta Director and Head of Agency, featuring Jennifer “JJ” Healan, VP of US Marketing, Brand, Content, and Culture at McDonald’s and Kaylah Burton, Social Strategy Director at Wieden + Kennedy, about how McDonalds built a culture-first strategy that drove impressive results on Reels.

We will also host an engaging panel conversation between Albi Pagenstert, Head of Brand Marketing at BMW; Helen Ray, MINI; Phil Cohen, Creator; and Ricky Van Veen, Meta VP of Partnerships, who will demonstrate how magic happens when the authentic voices of creators combine with the power of Reels.

Tune in to the IAB NewFronts live broadcast on May 2 at 2 pm EDT - register here and use code: META2NF4MKTG.