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November 4, 2022
How to use WhatsApp to help grow your business
Messaging has become central to daily life. People are spending more and more time with messaging apps.1 For businesses, this means the more conversations you have with people, the more opportunities you have to help you build connections and turn shoppers into customers.
The WhatsApp Business app was designed with small businesses in mind. It has convenient messaging features to help you build relationships, increase sales and attract new customers.
Here’s an overview of some of the tools available to help you reach customers at every stage of their journey:
- Raise awareness by creating a business profile and showcasing your products and services in a catalog.
- Nurture consideration by managing customer relationships and automatically responding to questions with quick replies and away messages. And with labels, you can quickly sort and respond to messages.
- Increase conversion by reaching more potential customers with ads that click to WhatsApp. When clicked, these ads send people directly into a conversation with your business on WhatsApp.
Learn more by watching the video below:
Ready to get started with Whatsapp Business app? Follow these steps:
1. Download the app and set up a business profile.
2. To connect your Facebook Page to your WhatsApp:
- Go to Facebook and navigate to your business Page.
- Tap Settings.
- In the left side column, tap WhatsApp.
- Choose your country code.
- Enter the phone number of your WhatsApp Business.
- Tap Send code.
- Input the confirmation code that you receive.
3. To create an ad that clicks to WhatsApp from your Facebook business Page:
- Select a post to use as an ad from your Facebook business Page.
- Tap Boost Post.
- Scroll down and set the message destination to WhatsApp.
- Select your audience, budget and duration.
- Tap Boost Post Now.
4. To create an ad that clicks to WhatsApp from your WhatsApp Business app:
- Open the WhatsApp Business app.
- Tap the more options icon on the top right and select Business Tools.
- Tap Catalog.
- Tap more options on the top right and select Advertise on Facebook.
- Choose the item you want to advertise and tap Continue to Facebook.
- You’ll be redirected to Facebook to preview your ad. Make sure your ad description encourages people to message your business.
- Confirm your payment details, audience and budget.
- When ready, tap Promote Now.
Not ready to download the WhatsApp Business app just yet? Learn more about how WhatsApp can help you grow your business.
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