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Meta for Business
Introducing Enhanced Gen AI Features and Other Tools to Help Build Your Business We're launching enhanced generative AI features for advertisers, such as full image and text generation, and introducing additional tools and services to help businesses like yours grow.
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Best Practices
Announcements ·
Meta makes it easier for businesses to protect their brands with new IP reporting center and updates to protection tools
Meta is taking significant strides to safeguard businesses across its platforms with the introduction of an updated Brands Rights Protection and a new IP reporting center.
Announcements ·
Introducing Creator Management Tools: A Way to Manage Creators At Scale
We’re announcing the launch of Creators Management Tools, a centralized tool for agencies and creators to manage their relationships on the Facebook platform.
Announcements ·
Performance Talks: 2024 predictions and trends
In this blog post, we discuss the top trends that will shape digital advertising performance in 2024, as predicted by leaders at Meta. These trends include the use of messaging, native creative for Reels, and the integration of AI tools to drive better campaign performance.
Tips ·
Performance Talks: CMO Corner with PepsiCo’s Katie Haniffy
Meta’s Eva Press sat down with Katie Haniffy, Head of media strategy and investment at PepsiCo, to discuss the role measurement plays in driving advertising performance.
Tips ·
Performance Talks CMO Corner: Kargo’s COO, Michael Shaughnessy on the importance of creative in driving ad performance
We spoke with Michael Shaughnessy, COO of Kargo, to talk about Kargo’s data driven approach to creative, and how that can ultimately impact advertising performance.
Tips ·
Unlock Q5: 5 best practices to maximize your post-holiday marketing budget
We’ve created a Q5 marketing guide with best practices, insights, and new products and tools that can help marketers make the most of post-holiday marketing budgets.
Tips ·
Performance Talks CMO Corner: How BBDO’s Andrew Robertson is closing the gap between creative ideas and execution with AI
Nicola Mendelsohn sat down with BBDO’s President and CEO, Andrew Robertson, for insights on how AI will influence the holiday shopping season, both for brands and consumers.
Small Business ·
Helping businesses grow with new lead generation ad tools, AI features, and CRM partnerships
We’re announcing new lead generation ad tools, AI-powered features, and CRM partnerships to help businesses grow quality leads to drive sales.
Tips ·
Performance Talks CMO Corner: How American Eagle Outfitters’ Craig Brommers is achieving both brand and performance outcomes with Meta’s AI-powered tools.
Karin Tracy sits down with American Eagle Outfitters' CMO Craig Brommers for insights on engaging Gen Z authentically while achieving brand and performance goals.
Tips ·
Performance Talks: Insights on generative AI for marketers from Advertising Week 2023
We connected with some of our partners to get their thoughts on how AI is helping them unleash creativity and what the role of performance marketers will look like in the future.
Tips ·
Meta Performance Spotlight series: How Karla & Co. is generating more online sales with Advantage+ Shopping Campaigns – and accurately attributing results with CAPI
We spoke to the co-founder of Karla & Co. about how Advantage+ Shopping Campaigns and CAPI have helped the brand drive more online sales and enabled strategic business investment.
Large Enterprise ·
New Features in Reminder Ads
Reminder ads allow users to opt into a receiving helpful reminders for upcoming launches, events and moments that they are interested ins; those interested can opt into convenient reminders and receive three push notifications from Instagram: 1 day before, 15 minutes before, and at the time of the event.
More from Meta for Business
Tips ·
Performance Talks CMO Corner: Kargo’s COO, Michael Shaughnessy on the importance of creative in driving ad performance
We spoke with Michael Shaughnessy, COO of Kargo, to talk about Kargo’s data driven approach to creative, and how that can ultimately impact advertising performance.
Tips ·
Unlock Q5: 5 best practices to maximize your post-holiday marketing budget
We’ve created a Q5 marketing guide with best practices, insights, and new products and tools that can help marketers make the most of post-holiday marketing budgets.
Tips ·
Performance Talks CMO Corner: How BBDO’s Andrew Robertson is closing the gap between creative ideas and execution with AI
Nicola Mendelsohn sat down with BBDO’s President and CEO, Andrew Robertson, for insights on how AI will influence the holiday shopping season, both for brands and consumers.
